Dog breed trends are constantly shifting, affected by lifestyle changes, cultural movements and the undeniable influence of social media.
In 2025, we expect to see a rise in small breeds perfect for urban living and a resurgence of working dog breeds while traditional favorites maintain popularity. We also predict the return of designer breeds, thanks to the influence of celebrity pets, viral videos and social media doggie superstars.
No matter which breed you choose, Halo Collar supports your desire to be a responsible pet parent by helping you keep your furry friend safe.
Rising Stars in the World of Dogs
Social Media Sensations
Viral videos and the rise of pet influencers have made some canines social media superstars. Per a top 10 list released by Dogster in 2024, some of the most popular dogs that have made a splash on social media include:
- Manny the French bulldog. This pup had 1 million followers and promoted several philanthropic opportunities before passing away in 2023.
- Tuna, adorable Chihuahua/dachshund mix (a Chiweenie). More than 2 million fans tune in to see silly photos and videos of this favorite social media dog.
- Maya, a super-fluffy white Samoyed. This dog influencer has amassed nearly 2 million followers on an account that also features a German shepherd-Spitz rescue named Michi.
Small Breeds for Urban Lifestyles
Smaller breeds like French bulldogs and pugs are popular dog breeds for city dwellers seeking compact, adaptable canine companions. Both breeds thrive in apartments because they require minimal exercise, with short walks around the block and indoor playtime sufficient for good health. These two breeds generally aren’t excessive barkers, a bonus in apartment settings where sound often carries to neighboring units.
Working Breeds Making a Comeback
Larger breeds like Australian shepherds and border collies are gaining popularity as active families and outdoor enthusiasts embrace their intelligence and high energy. Considered among the smartest dog breeds and known for strong work drive and loyalty, these breeds excel in all types of training and love having a purpose. Protect your active dog on all your adventures with Halo Collar’s GPS dog fence that creates safe zones anywhere.
The Classics Still Reign Supreme
Golden Retrievers and Labrador Retrievers
Golden retrievers and Labrador retrievers are ranked as two of the most popular dog breeds every year by the American Kennel Club. Both breeds are similar in size, disposition, intelligence and lifespan. They’re renowned for gentle, affectionate and playful demeanors, making them wonderful for families with children. Labrador retrievers and golden retrievers are loyal, eager to please and highly trainable dog breeds, adding to their widespread appeal for new pet owners and experienced dog parents alike. They excel at being service dogs, therapy companions, outdoor adventure partners and all-around great pets.
German Shepherds and Their Versatility
German shepherds have long been admired for their intelligence, loyalty and adaptability, making them one of the most versatile dog breeds. Their keen instincts and problem-solving skills make them highly trainable, and their adaptability to new environments and safety equipment, such as paw protection during cold weather or a Halo Collar when exploring outdoors, make them resilient.
This dog breed is also known for being loyal protectors. They form deep bonds with their human families and thrive on companionship.
Predicting 2025’s Most Popular Dog Breeds
The Return of Designer Breeds
We predict designer breeds like Labradoodles and Cavapoos will remain family favorites in 2025. These hybrid dog breeds combine the intelligence and allergy-friendly coats of poodles with the affectionate nature of Labrador retrievers or Cavalier King Charles spaniels. Their friendly dispositions and adaptability make these designer dog breeds ideal for households with children or first-time dog owners.
Rare Breeds Getting Attention
As pet owners seek furry friends that make unique companions, lesser-known breeds like the Finnish Lapphund or the Berbet are stepping into the spotlight. With social media showcasing these and other rare breeds, 2025 could see more people seeking them out for their distinctive traits and the prestige of owning a less common dog breed.
Finnish Lapphunds, known for their fluffy coats and friendly personalities, are becoming popular dog breeds among active families drawn to their playful yet gentle nature. The curly-coated water dog, the Barbet, appeals to pet owners seeking an affectionate, energetic canine companion.
Adopting Mixed Breeds and Rescues
The popularity of adopting mixed breeds and rescues continues to grow, reflecting the enduring shift toward more ethical and compassionate pet ownership. Mixed-breed dogs often boast unique appearances, diverse genetic backgrounds and fewer health issues than purebred dogs. Adopting a rescue dog provides a loving home to a needy pet and helps reduce overpopulation in shelters. Additionally, rescue organizations often work closely with adopters to ensure a good match, increasing the chances of a successful adoption.
With growing awareness of the importance of adopting instead of shopping, an increasing number of potential pet owners are bypassing dog breeders in favor of shelters and rescue groups. In 2025, this trend is expected to gain further popularity as more families discover the rewards of welcoming a rescue dog.
How to Choose the Right Breed for Your Family
Choosing the right dog breed involves carefully considering factors such as:
- Temperament: While some breeds are naturally gentle and patient, making them great with children, others might be more independent or protective.
- Size: Larger dog breeds like standard poodles may require more space and resources, while smaller breeds like chihuahuas often adapt well to apartments or urban living.
- Energy level: Active families may enjoy high-energy breeds like border collies or poodles, while those seeking a more relaxed companion might prefer a bulldog or shih tzu.
Maintenance needs, such as grooming and exercise, should also align with your family’s schedule and lifestyle to prevent stress for both the dog and its owners.
Visiting shelters, talking with a reputable breeder or consulting a vet can provide valuable insights. Planning ahead helps ensure your new pet receives the proper care, training and environment to thrive. By carefully evaluating your family’s needs and the breed’s characteristics, you can make an informed decision that supports a loving and lasting bond with your new furry friend.
Bring Out the Best in Your Dog With Halo Collar 4
To keep new and existing dog companions safe in 2025, we recommend the Halo Collar 4. This redesigned GPS dog collar features the most advanced technology available and a perfect fit system that ensures a comfortable fit regardless of breed.
Over 350 dog breeds are currently using the Halo Collar, which works with any breed as long as your pet is at least 5 months old and weighs over 10 pounds. Explore how the Halo Collar works and read customer reviews to learn more about this essential tool for modern pet owners.
Get Ready for a Pawsome Year With Your Perfect Pup!
As the new year draws near, we encourage you to check out the predicted top dog breeds of 2025 for an exciting glimpse into pet ownership. While trends can inspire choices, the key to a happy relationship with your dog is finding a breed that fits your lifestyle, energy level and family dynamic. Whether it’s a beloved rescue or a rare breed, selecting the right furry companion ensures a lifetime of joy. Tools like Halo Collar make responsible pet ownership even more manageable, offering innovative solutions for training and protection that allow your pet the freedom to roam off-leash safely. Start your journey toward a happy, healthy bond with your pet by exploring Halo Collar today.
